Comments Off on Classical References for a Modern Image
The great 20th century painter Balthus (Balthasar Klossowski de Rola) once said
“real modernity is in the reinvention of the past, in refound originality, based on experience and discovery”
Vanished Splendors: A Memoir
This point of view makes perfect sense to the entire creative team at Opera Atelier. In the case of production images, we draw our inspiration from iconic images from the past which we then reinterpret for our audience.
On Tuesday we released Opera Atelier’s official image for Handel’sAlcina and the response has been amazing. Both the photo and the video have attracted enormous attention on social media, and the interest continues to grow in Canada, the US and Europe!
Many people have asked us how we go about crafting an image of this sort – What is the inspiration? Where does it begin? Who is involved? etc…
The imaging of a production like Alcina is as important to us as every other aspect of the opera. The image becomes the catalyst and take-off point by which … Read more
When Mozart premiered Abduction from the Seraglio in 1782 the Turkish siege of Vienna was a distant and triumphant memory, long since commemorated by the invention of that forever-popular crescent shaped pastry know as the croissant. The Viennese, like many of their European neighbours, could now fearlessly luxuriate in the craze for all things exotic and with his comic opera featuring a pseudo-Turkish score Mozart enjoyed an enormous success.
Artists and designers in 18th century Europe expressed their fascination with the east by dressing familiar forms in the colours, patterns and what they perceived to be … Read more
In case you haven’t noticed, here at Opera Atelier, we believe in glamour! Over the years we’ve worked hard to develop a style that reflects the opulence and sensuality of operas from the 17th, 18th and 19th centuries. That style is evident in our promotional materials just as it is on stage.
In 1991, when I was asked to design a poster for The Magic Flute, I was excited to have the chance to create an image that synthesized all the delight, fantasy and sophistication found in Mozart’s most beloved opera.
Last night at the Elgin Theatre, the OA team assembled to take photos to promote our upcoming 2013-2014 season. Opera Atelier’s beautiful photos are an important part of our company brand, and are always carefully conceived and art-directed by our incomparable Co-Artistic Director Marshall Pynkoski. We were privileged to work with a lovely core team of OA artists, both in front of and behind the camera. Thanks to everyone for their great work!
We can’t wait to share the final shots with you.
(To see the results of photoshoot #1, click here!)